According to the US Department of Commerce's Office of Travel & Tourism Industries, the United States welcomed 49.4 million international visitors in the year 2005. Yet America needs promoting as a destination to achieve improved success/ROI and optimal balancing between the nation's security needs and its interest in foreign tourism. Diversity of languages and cultural relevance/competence are fundamental to succeed in the large campaigns and US travel programs intended to market the United States as an attractive international tourist destination. It goes without saying, attracting, catering to and moving people (and goods) requires flawless communication, beyond any language and cultural barriers. To succeed, these industries need diverse workforces, where multilingual and multicultural professionals are strategically positioned within major players of these industries and their extensions to bridge the gaps wherever needed.